Samuel Nelson
Group Finance Director
Finance & Governance
Group Finance Director overseeing global financial architecture, commercial pricing controls and multi-entity operations across the UK, North America and international markets. Key expertise: Financial modelling, unit economics, risk management, gross-margin guardrails and technical infrastructure economics.
Background
Samuel Nelson is the Group Finance Director at Core Guard Group, responsible for driving the group's financial governance, multi-entity cash flow and commercial control frameworks.
He combines capital-markets rigour with extensive, hands-on field experience as a qualified electrician. Having worked directly on-site delivering complex electrical installations, containment, first-fix cabling and full system testing, Samuel has a deep, practical understanding of physical infrastructure economics.
He specialises in building scalable unit economics, implementing margin-protection models across distribution channels, and aligning operational costs with long-term subscription growth, providing a dual perspective that bridges corporate finance with ground-level technical deployment.
Strengths and Expertise
- Financial modelling and quantitative analysis
- Capital allocation and cash-flow forecasting
- Commercial pricing controls and margin guardrails
- Multi-entity financial architecture (UK, US, Canada)
- Unit economics and recurring-revenue (MRR) optimisation
- Risk management and financial governance
- Technical cabling and electrical infrastructure economics
- Distributor partner pricing frameworks
Contribution to Core Guard Group
- Establishes and oversees the global financial architecture, banking controls and 13-week cash-flow models across all group entities.
- Implements commercial pricing guardrails to protect target gross margins across hardware sales and recurring software subscriptions.
Solutions Supported
- Multi-entity corporate finance and tax structuring
- Project quote profitability and margin-control models
- Sentinel Access commercial pricing and MRR frameworks
- Distributor cost and master product-catalogue management
- Cash-flow forecasting and runway management
- Subcontractor and installation cost frameworks
Qualifications and Training
- City & Guilds 2391-52, Level 3 Award in Initial and Periodic Inspection and Testing of Electrical Installations
- BS 7671 Requirements for Electrical Installations (18th Edition)
- Level 3 Electrotechnical Qualification (Installing Electrotechnical Systems & Equipment)
- Capital Markets & Financial Trading Specialist, 5 years quantitative risk and portfolio management